ETUDE What's In My Eyes 2g (29 Colors)

🎨 ETUDE What’s In My Eyes 2 g (29 Colors)

Vibrant single eyeshadow collection with matte, shimmer & glitter textures — one pan, endless looks.

“Discover your ideal eye expression with ETUDE What’s In My Eyes 2 g — a single shadow collection featuring 29 versatile hues in matte, shimmer, and glitter finishes. With its silky, soft formula, these shadows glide on smoothly, blend easily, and deliver vivid payoff with minimal fallout. Compact and travel-friendly, each pan is designed to bring ‘juicy shine’ or elegant matte finish depending on your mood. Whether you want soft daytime neutrals or eye-catching pops, there’s a shade for your style. (Tip: pair with primer for longer wear, especially on oily lids.)”

🫧 Highly pigmented eyeshadow with intense color and long lasting effect.

🧼 Silky soft texture creates vibrant and juicy shine.

🌸 Perfectly emphasizes the expressiveness of the eyes, has a moisturizing effect.

📦 Product overview

🥑 Format: Single-pan eyeshadow, 2 g (standard size)

🌸 Shade count: 29 unique shades, ranging from soft neutrals to vivid tones, in matte, shimmer, and glitter finishes

☀️ Finish and texture: Silky, soft formula with “juicy shine” in shimmers, smooth matte payoff in mattesKey claim:

Highly pigmented, smooth blendability, good longevity, and a “moisturizing effect” (i.e. less drying than typical powders)

🧪 Ingredients & functional benefits

From the available retailer and INCI listings (YesStyle, Skinsort, Hwahae): YesStyle+2SkinSort+2

Major ingredients (all variants, approximate list):

💧 Talc, Mica, Titanium Dioxide (CI 77891): core fillers / pigment base / opacity control YesStyle+2SkinSort+2

💧 Silica: for slip, smooth texture, controlling oil / reducing excess shine YesStyle+1

💧 Emollients / binders (Triethylhexanoin, Polyglyceryl-2 Triisostearate, Hydrogenated Polyisobutene): to help pigment adhere,

reduce dryness, improve feel YesStyle+1

💧 Dimethicone: for smooth application / glide YesStyle+1

💧 Caprylyl Glycol, Ethylhexylglycerin: preservative / skin-friendly agents YesStyle+1

💧 Colorants / pigments (Ultramarines, Tartrazine, etc): for shade variety across cool, warm, neutral tones YesStyle+2ECO SHOP U.S.A+2

💧 Tocopherol (Vitamin E): antioxidant / mild skin care support YesStyle+1

💧 “Free-from” / gentle claims (per some sources):

The product is advertised (by some ingredient-analysis sites) as alcohol-free, fragrance-free, oil-free, paraben-free,

sulfate-free, EU-allergen-free, reef-safe etc. in specific variants. SkinSort

💧 Caution: ingredient lists vary by shade, and “variants” may include extra pigments. Always verify the INCI label for the specific

shade you sell. YesStyle+1

💬 Customer feedback - Sourced from Olive Young, Hwahae, YesStyle user reviews, product pages: OLIVE YOUNG+2YesStyle+2

Pros / highlights:

• Color variety & fun shades: Buyers praise the extensive 29-color line, giving freedom to match undertones or try playful hues. YesStyle+1
• Good pigmentation: Many note that the shades lay down rich colour even in one swipe, especially in shimmer and glitter variants. ECO SHOP U.S.A+2en.koreadepart.com+2
• Smooth / silky texture: Users often cite that the shadows feel soft, glide on, and blend easily. en.koreadepart.com+2SparkleSkin K-Beauty Shop+2
• Minimal fallout: Because of the binding agents and formula design, some reviewers say the product has low fallout compared to loose powders. (Mentioned in product pages) en.koreadepart.com+1

Cons / caveats:

• Wear on oily lids: The “juicy shine” / glossier finishes may crease earlier on oily eyelids without a primer or base. (Implied in some user comments on Olive Young) OLIVE YOUNG
• Shade differences vs pictures: Some consumers mention that the actual color is lighter or less intense than photos, especially with matte or muted shades. OLIVE YOUNG
• Powder texture in some shades: A few note that matte shades or lighter tones can show more powdery texture or less “juicy” effect than shimmers. (General comment in reviews) OLIVE YOUNG
• Limited “moisturizing effect”: While marketed as having a moisturizing aspect, some users on drier skin find no dramatic hydration — it's still essentially a powder formula. (Caveat based on comparisons)

📈 Comparison Chart

 ✅ QA checklist

• ✔️ Weight 2 g
• ✔️ Close-up swatches (natural light + indoor) - Please Check product images
• ✔️ Recommended Primer  for customers with oily lids to reduce creasing. 
• ✔️ Fragrance/allergens if visible on your SKU (some gel formulas include fragrance or specific additives). If uncertain, “see product label for full INCI.”